Danish footwear manufacturer and retailer, Ecco is present in more than 87 countries, but their world’s largest store opened in their hometown.

With a total of 266 square metre, the new store is located on the Toosbuy’s Square, in Bredebro, Denmark. The space is divided in zones and accommodates several of Ecco’s concepts like Golf and Outdoor.

According to the company, the new space will feature the world’s first shop-in-shop with leather goods, and will showcase the brand’s collection of bags, belts and other small leather goods.

This new store will also function as test store for new initiatives before these are released to the rest of the world.