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Wolverine makes key leadership appointments

Nov 27, 2015 United States
Wolverine makes key leadership appointments
The US-based footwear giant has announced important appointments in two of the business key strategic growth areas, Consumer Direct and Apparel and Accessories
To fully align and accelerate the company's consumer-direct operations and omnichannel transformation initiatives, Wolverine is pleased to announce the appointment of Scott Sincerbeaux as President of Consumer Direct.  Mr. Sincerbeaux brings over 30 years of leadership in creating consumer experiences at retail, most recently as Vice President of North America Retail at Godiva Chocolate, and previously has held senior leadership positions with JCPenney, Bare Escentuals, Crabtree & Evelyn, Ecco, Brown Shoe and several other footwear companies. 

As part of this move, the Stride Rite Children's Group will join Wolverine’s Consumer Direct division, enabling leadership to focus efforts and investments on a coordinated set of growth initiatives.  Mr. Sincerbeaux will report directly to Blake Krueger, Wolverine Worldwide's Chairman, Chief Executive Officer and President.

To coordinate expertise and leadership of the apparel and accessories businesses for Wolverine Worldwide's portfolio of global lifestyle and performance brands, Tom Kennedy has been appointed as President of Apparel and Accessories. In this newly-created role, Mr. Kennedy will oversee all of the Wolverine's apparel and accessories initiatives around the world.  Mr. Kennedy was most recently Executive Vice President of the Fossil Brand with the Fossil Group and previously led the Fossil retail group and wholesale business.  Before joining Fossil, Mr. Kennedy was a division president at PacSun, Vice President of US Apparel at Nike, and held various senior roles with The Gap.  Mr. Kennedy will also report directly to Mr. Krueger.

"I couldn't be more excited about these appointments", stated Mr. Krueger, adding: "We continue to focus and devote resources to accelerating our consumer-direct initiatives and building global lifestyle brands.  Scott and Tom both add extensive and diverse experience to our team and deepen our already strong bench.  They both have a strong consumer-centric background and will work to drive two of our most critical strategic growth initiatives as we continue to build our family of brands around the world."

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