World Footwear

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Under Armour forecasts revenue of 7.5 billion US dollars by 2018

Sep 22, 2015 United States
Under Armour forecasts revenue of 7.5 billion US dollars by 2018
During its biennial Investor Day meeting, held last week, the US-based business has announced more details of its long-term growth strategy, highlighting the new 2018 net revenue target
The target now announced represents a 25% compounded annual growth rate from the 3.1 billion US dollars net revenue registered in 2014. 

Kevin Plank, Chairman and Chief Executive Officer, stated: "For nearly 20 years, the Under Armour brand has been built on the promise to make all athletes better. Leveraging our foundation in innovation and enhancing the connectivity of our brand with consumers through Connected Fitness, we are better positioned than ever before to exceed consumer expectations as we evolve from a brand dedicated to changing the way athletes dress to one that will change the way athletes live. The investments we have made and will continue to make are a testament to the extended runway of growth we see ahead and provide us with the confidence in raising our long-term net revenues growth rate target from +22% to +25%. Building off of the incredible consumer demand we are experiencing for the brand, we firmly believe we are just getting started in our pursuit to become not only the definitive performance sports brand, but a truly great global brand."

Hosted at its Global Headquarters in Baltimore, Under Armour management highlighted many of the company's strategies to continue with the strong growth in key areas of its business, including expanding its core businesses in Apparel, North America, and Global Wholesale as well as intensifying its focus on evolving its consumer-centric Sport Category structure. The company believes these strategies will be significant to seizing opportunities and driving stronger growth in newer areas such as International, Footwear, Global Direct-to-Consumer, and Connected Fitness.

In addition to providing an update on its revenue goals, Under Armour provided a long-term operating income target of 800 million US dollars, representing a 23% compounded annual growth rate from 354 million US dollars in 2014 and inclusive of the company's Connected Fitness acquisitions in early 2015.

This anticipated performance includes a consistent gross margin of approximately 49% as ongoing product margin opportunities and mix benefits from Direct-to-Consumer and Connected Fitness are offset by the higher mix of International and Footwear businesses.

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