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UBM changes its New York trade event calendar

Oct 16, 2017 United States
UBM changes its New York trade event calendar
In partnership with Accessories Council, UBM Fashion is making two key changes in the New York tradeshow lineup. They aim to create new and more efficient business opportunities for both brands and retailers, mirroring underlying trends in fashion and retail
“As the global leader in fashion tradeshows, UBM Fashion has been seeing firsthand the dramatic changes in the retail landscape.  From the growth of e-commerce and fast fashion and changes in consumer buying patterns to the importance of delivering lifestyles and experiences – we at UBM Fashion realized there was an opportunity, in fact a duty, to make real changes for our industry.”

UBM has re-thought the New York fashion trade event calendar for 2018, and announced that it is creating a women’s New York fashion tradeshow calendar that aligns with the evolution of New York Fashion and Market weeks. Building on the importance of the women’s Spring and Fall fashion weeks, UBM Fashion will introduce an additional June pre-collections show.

Second, UBM Fashion is unifying the men’s and women’s contemporary apparel, accessories and footwear communities, creating the first dual-gender fashion tradeshow in New York. In a period when so many companies serve both men’s and women’s markets, creating one inspiring, unified market enables brands and retailers to connect, discover new resources and grow their businesses more effectively and efficiently than ever before.  UBM Fashion’s dual-gender New York market will launch in July 2018, with PROJECT as its marquee show for both men’s and women’s lines.


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