SureGrip markets a broad line of occupational, slip-resistant footwear at a range of price points for the hospitality, grocery, foodservice, healthcare and industrial industries under a portfolio of well-known brands including New Balance, Caterpillar, Dockers, Lila, Merrell, Aerosoles, Crocs, DC Shoes, Johnston & Murphy and Keuka. Like SFC, SureGrip products are distributed both through corporate safety footwear programs as well as direct-to-consumer.

Adding SureGrip's branded products to SFC's portfolio will strengthen SFC's position as the trusted category creator and industry leader in safety footwear.  By adding SFC's proprietary outsole technology to select SureGrip products, SFC will be able to offer a comprehensive selection of reliable, innovative, branded slip-resistant footwear at a range of price points. 

Stuart Jenkins, President, CEO & Chief Innovation Officer of SFC, commented: "Shoes for Crews and SureGrip are a natural fit, with the common goal of creating a safer workplace and a shared focus on innovation, quality and exceptional service.  We are excited by the many opportunities that will result from bringing SureGrip into our portfolio, especially the ability to offer our customers a wider variety of stylish and comfortable products."

Robert J. Dennis, Genesco Chairman, President and Chief Executive Officer, stated: "SureGrip is a terrific business with great brand partners and loyal customers.  The success of the business over the past six years is a testament to the strength of SureGrip and its entire team. SureGrip and Shoes For Crews share a mutual mission and are a clear strategic fit. Joining with Shoes For Crews will provide new opportunities and is a very positive step for SureGrip and its employees". 

The transaction is expected to be closed by the end of 2016.