Companies

Shoe Zone launches a new app as part of its omnichannel focus

Mar 18, 2025 United Kingdom

The UK-based footwear retailer has launched a revamped app designed to improve the online shopping experience. The move is part of the expansion of its omnichannel strategy

“It’s exciting to officially launch our Shoezone app and ensure all shoppers have easy access to affordable footwear. We believe it’s our responsibility to ensure customers have the same outstanding shopping experience that you’d expect in a Shoezone store”, commented a spokesperson of Shoe Zone.

Developed with mobile app developer Sipe & Tap, the revamped app includes several new features such as a wish list and interactive returns portal, as well as the same filter function as the company’s website, allowing customers to search for different products and promotions.

Shoe Zone’s express delivery service, which offers free next-day delivery with no minimum spend, is also fully integrated into the app.

The launch comes as data shows that mobile commerce accounted for more than half of all online retail sales globally last year. Expanding its marketing capabilities and capitalising on the growing app market has been a successful strategy for Shoe Zone - since launch, the conversion rate has been 17% higher than email.

Image Credits: play.google.com

United Kingdom Companies ecommerce Footwear Shoe Zone