World Footwear


Shoe Carnival partners with eBay to implement commerce transformation

Oct 1, 2014 United States
Shoe Carnival partners with eBay to implement commerce transformation
The US based footwear retailer has reached eBay to put in place the new omnichannel operational foundation based on eBay Enterprise modular solutions including Retail Order Management, Payments, Fraud Protection, Ship-from Store, and Customer Care
The integrated technology and services will provide a highly secure engine to accept payments, drive down fraud rates without impacting the consumer experience and consolidate inventory across many of Shoe Carnival’s more than 380 stores to increase product assortment, while lowering fulfillment transit time and expense.

Kent Zimmerman, Vice President of ecommerce at Shoe Carnival commented: “We needed to reduce the operational cost and complexity of managing siloed inventory for ecommerce while providing the wide assortment of styles that our customer expects. We ultimately decided to utilize our own stores and distribution center for fulfillment, which required a foundational change to our operational infrastructure. Based on the scope of this project, it made sense to partner with eBay Enterprise. Its flexible approach to commerce provides us with a quicker time-to-market, and enables us to execute more efficiently at a lower cost. We will have best-in-class order management and customer care, combined with the ability to make our entire inventory available to the customer, no matter where it’s located. It really sets the stage for us to truly become an omnichannel company in the eyes of the customer.”

“We’re very excited to partner with eBay Enterprise, not only as the foundation for our omnichannel initiatives but also as we continue to grow our ecommerce business, on-line, in-store, and mobile” added Zimmerman.

Using a phased approach, Shoe Carnival will roll out cloud-based eBay Enterprise Ship-from Store to several key locations across the entire chain in time for the holiday season. eBay Enterprise Ship-from Store will also be leveraged in the distribution center for specialty and high-volume products, which creatively eliminated the need for a separate warehouse management system.

Tom Barone, Vice President of omnichannel operations, North America, eBay Enterprise also commented: “Our shared commitment to omnichannel ensures we continue to deliver innovative commerce solutions that drive demand, increase sales and create the best shopping experience for customers in every channel.”

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