The official launch of the new line by SCL Footwear Group NYC was done in the US market in a deal led by IMG (Goodyear’s licensing agent), through which distribution of the footwear range will be made through major retailers, such as Nordstrom, Shoe Buy, Amazon and Orva Shoes.

The first products, a work and safety shoe line, are inspired by the core Goodyear brand attributes of technical innovation, durability and extreme weather performance.

Lee Lemon, President of Sales for SCL, commented: “We have tested the market over the past few months by trialling a soft launch in the US. The positive feedback from consumers and retailers alike has meant we now feel ready to officially launch into the market.”

Nancy Ray, Director, Licensed Products for The Goodyear Tire & Rubber Company, added: “When it comes to footwear, Goodyear’s commitment to quality, reliability and durability naturally transfers well to the products. Goodyear began making footwear in 1901, and the soles of these products provide a parallel with Goodyear tires, as grip, traction and durability have been central to the design principles of the footwear.”

Goodyear is one of the world’s largest tire companies. Founded in 1898, it employs approximately 67 000 people and manufactures its products in 50 facilities in 22 countries around the world. SCL Footwear Group is a New York based footwear company, established in 2008, manufacturing  men's, women’s and children’s athletic and casual footwear, with wholesale distribution in the US and Canada.