Sarah Jessica Parker and George Malkemus’ shoe collection will now be available in their first New York retail partnership. Bloomingdale’s will have 29 shoe styles from the SJP collection. Products will hit the store next month (June), also being available for purchase on Bloomingdale’s website.

Local press agents claim the retailer will put in place a strong promotional plan to boost the partnership. Dedicated storefront windows, social media activities and special appearance events are activities in the pipeline.

Ms. Parker has been seen shooting the launch campaign outside the store and taking photos inside the display windows and on the hood of a taxi.