World Footwear

Companies

Ready to Fly presented by Foot Locker and Jordan

Dec 12, 2014 United States

Foot Locker x Jordan - Ready To Fly feat. Russell Westbrook

The New York-based specialty athletic retailer and the Jordan brand lunched its Ready to Fly campaign featuring NBA star Russell Westbrook


A 60-second commercial opening with Westbrook approaching an aspiring basketball star and taking him through all of the typical day in the life of a top athlete and the tasks that have to be completed before making it big. Adding a bit of levity and humor, Spike Lee jeers at the young player as he works through Westbrook's grueling drills.

"We are very excited to partner with Jordan Brand on the 'Ready to Fly' campaign to offer our customers an incredible collection of premium footwear and apparel this holiday season," commented Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. "We enjoyed working with Russell Westbrook on this campaign, as he is a great athlete to showcase the importance of hard work, dedication, and what it takes to be a professional."

For the holiday season, Foot Locker is also offering the Jordan Brand Holiday Wish List, allowing consumers to create a personalized holiday card filled with Jordan products and share the unique Wish List via email, standard mail, and social media channels.

Image and Video credits - Foot Locker, Inc. and Jordan


Related Events

  • Jun
    8
    Jun 8-Jun 9, 2025 | Michigan, United States

    Metro-Michigan Women's Wear Market

  • Jun
    10
    Jun 10-Jun 13, 2025 | Dallas, United States

    Dallas Apparel & Accessories Market

  • Jun
    16
    Jun 16-Jun 18, 2025 | LA, United States

    LA Market Week

  • Jun
    18
    Jun 18-Jun 20, 2025 | Salt Lake City, Utah, United States

    Outdoor Retailer

Related Organizations

  • USFMA - United States Footwear Manufacturers

    USFMA - United States Footwear Manufacturers

    United States
  • BSTA - Boston Shoe Travelers Association

    BSTA - Boston Shoe Travelers Association

    United States
  • FDRA - Footwear Distributors and Retailers of America

    FDRA - Footwear Distributors and Retailers of America

    United States
  • FIT - Fashion Institute of Technology

    FIT - Fashion Institute of Technology

    United States