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Ready to Fly presented by Foot Locker and Jordan

Dec 12, 2014 United States

Foot Locker x Jordan - Ready To Fly feat. Russell Westbrook

The New York-based specialty athletic retailer and the Jordan brand lunched its Ready to Fly campaign featuring NBA star Russell Westbrook


A 60-second commercial opening with Westbrook approaching an aspiring basketball star and taking him through all of the typical day in the life of a top athlete and the tasks that have to be completed before making it big. Adding a bit of levity and humor, Spike Lee jeers at the young player as he works through Westbrook's grueling drills.

"We are very excited to partner with Jordan Brand on the 'Ready to Fly' campaign to offer our customers an incredible collection of premium footwear and apparel this holiday season," commented Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. "We enjoyed working with Russell Westbrook on this campaign, as he is a great athlete to showcase the importance of hard work, dedication, and what it takes to be a professional."

For the holiday season, Foot Locker is also offering the Jordan Brand Holiday Wish List, allowing consumers to create a personalized holiday card filled with Jordan products and share the unique Wish List via email, standard mail, and social media channels.

Image and Video credits - Foot Locker, Inc. and Jordan


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