World Footwear


Pikolinos posts record full year sales

Jan 3, 2024 Spain
Pikolinos posts record full year sales
The Elche-based group posted a record turnover of 138 million euros in the 2023 fiscal year, up by 29% year-over-year, a significant recovery from the COVID-19 pandemic-related decline
In the fiscal year that ended on the 30th of April of 2023, Pikolinos Group recorded a turnover growth of 29%, as compared to the prior financial year, reaching 138 million euros. This result was mainly driven by the performance of its flagship brand, Pikolinos, which accounted for more than 126 million US dollars of the group’s total revenue, an increase of 25% over fiscal 2022. The group’s second brand, Martinelli, also increased its sales to 11 million euros over the prior year.

This result, the first achieved under the leadership of the second generation of the Perán family (Juan Manuel, Rosana and Carolina Perán, the three children of the founder Juan Perán Ramos), also marks a clear recovery from the negative impact caused by the COVID-19 pandemic in 2020 and 2021.

“These figures make us more demanding and rigorous because the goals are becoming increasingly ambitious. Our starting point is optimal – our incredible team, a great product and unwavering enthusiasm are the ingredients for the ongoing fiscal year”, commented Juan Manuel Perán, the president of Pikolinos Group, as quoted by Shoe Intelligence.

Pikolinos has been pursuing a three-year strategic plan based on three pillars: growth, transformation and efficiency. To this end, it has already introduced Artificial Intelligence (AI) into its processes and automated its warehouses to improve stock availability for its customers. In addition, according to Modaes, the company, which sells 80% of its product range abroad, is also continuing its internalisation drive and is considering entering the Latin American market.

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