Founded in 1950 in Istanbul, Turkey, Bueno is one of Europe’s leading women’s brands. Distributed in over 30 countries including Italy, Germany, France, Australia and Canada, Phoenix has exclusive rights to market and sell the brand in the United States.

James Riedman, Phoenix Footwear’s CEO, commented: “Bueno is a natural fit with our existing brand portfolio. In addition to expanding our consumer demographic and retailer base, Bueno’s European sizing business model is a logical complement to our size and width business.”