TextStyle, a seamless, secure way for customers to make curated purchases from their salesperson or personal stylist using text messaging, was launched in all 116 US Nordstrom stores.

In 2014, the retailer launched NEXT, an opt-in-only texting platform developed tosecure one-to-one service, allowing Nordstrom customers to communicate with their salesperson using their smartphone. TextStyle leverages the security, privacy and capabilities built into the Nordstrom NEXT texting service.

"TextStyle is an important step forward in our continued efforts to develop ways to serve customers on their terms", stated Jamie Nordstrom, President of stores, adding: "For customers who prefer text messaging, TextStyle is a way for our salespeople to provide a personalized styling experience and for customers to view and buy seamlessly with the convenience and simplicity of a text message, wherever and whenever they like."

How TextStyle works:
1. Customers using their NEXT texting account opt-in to use TextStyle.
2. Using TextStyle, a customer or salesperson sends a private text message with a description or photo of a product.
3. If the customer likes any of the recommended items, they can purchase by simply replying "buy" plus a unique code.
4. The purchase is completed using the customer's Nordstrom.com account information. 
5. Items ship directly to the customer with Nordstrom free standard delivery.

Nordstrom, Inc. is a fashion specialty retailer based in the US and founded in 1901 as a shoe store in Seattle. Nowadays the group operates 304 stores in 38 states and Canada. (Nordstrom, Nordstrom Racks and Jeffrey boutiques). Customers can also opt for using Nordstrom.com, Nordstromrack.com and HauteLook.