World Footwear

Social

Nike partners with FKA Twigs

Jan 12, 2017 United States

FKA Twigs x Nike – Do you believe in more?

The musician and the athletic giant have officially teamed up for Nike Women’s newest campaign

As creative director, FKA Twigs was in charge of the conceptualization and direction of the works for Nike’s new campaign. The artist is also the face of the campaign, and has been in charge of the soundtrack.

In the campaign film named “Do You Believe in More?” FKA Twigs stars alongside a unique cast of characters, including fencer Miles Chamley-Watson, karate world champion Jay Kirton and classical violinist Saskia Horton. The idea is based on the power of a modern movement defined as the possibility of “exploring any genre of sport without boundaries”.



“When Nike reached out to me about collaborating together on this project, I saw it as an opportunity to inspire people who want to use their bodies in a positive way”, FKA Twigs stated adding: “I cast a group of amazing people who take their physicality seriously and have their own sense of style, in order to push people to be healthy and understand that, through any genre of sport, they can be the best versions of themselves.”

The two-minute video produced was shot in Mexico City and features several Nike products, such as the Nike Free Transform Flyknit training shoe, the Nike Air Huarache Ultra and the Nike LunarGlide 8.


Related Events

  • Jul
    9
    Jul 9-Jul 10, 2024 | St. Paul, Minnesota, United States

    Northwest Shoe Travelers Market

  • Jul
    17
    Jul 17-Jul 18, 2024 | New York, United States

    Lineapelle New York

  • Jul
    22
    Jul 22-Jul 23, 2024 | Portland, United States

    Polymers in Footwear Portland

  • Jul
    24
    Jul 24-Jul 25, 2024 | Chicago, United States

    Chicago Shoe Market

Related Organizations

  • The Museum at FIT

    The Museum at FIT

    United States
  • The Atlanta Shoe Market

    The Atlanta Shoe Market

    United States
  • NSRA - National Shoe Retailers Association

    NSRA - National Shoe Retailers Association

    United States
  • L&HCA - Leather & Hide Council of America

    L&HCA - Leather & Hide Council of America

    United States