The event, hosted by the company’s CEO Pierre Denis and creative director Sandra Choi, was timed around the opening of the brand’s new Soho store on Greene Street, and counted with the presence of celebrities such as Rob Pruitt, Olivia Palermo, Genevieve Jones, Lauren Remington Platt, Cristina Ehrlich and Jessica Joffe .

The brand’s initiatives will continue throughout the year and Jimmy Choo will debut another high-profile location at 699 Madison Ave. before the summer.

“New York has always been a very important market as it served as our first retail location back in 1998”, stated Pierre Denis, adding: “The opening of these two stores play an important role in serving the city’s dynamic clientele. With locations both uptown and downtown, we are able to speak to a wider audience and cater to both New Yorkers and visitors alike.”