The new website, whoso moto is "A man, a list, a twist", will promote interaction with the user, providing a link to the online store, which will be available to the international market.

The creative director of the menswear division of French fashion house, Véronique Nichanian, has chosen a mixture of videos, text, images and animations to present he brands boldest products, but always with an aim to reach all men and all styles.

Image credits: Le MANifeste d'Hermès website