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Havaianas and Disney with new strategic alliance

Aug 18, 2015 United States
Havaianas and Disney with new strategic alliance
The Brazil-based brand will receive designation as Official Flip-Flops of Walt Disney World and Disneyland Resorts
Havaianas, known for distinctive  Brazilian design announced a new strategic alliance with the Walt Disney World Resort, Disneyland Resort and Disney Vacation Club.

"We are thrilled to have entered into this relationship with the Walt Disney World Resort, the Disneyland Resort and Disney Vacation Club because they embody instant joy much like Havaianas", said Marcio Moura, Havaianas' USA President, adding: "We look forward to creating a harmonious relationship and further expanding opportunities within the Walt Disney World Resort, the Disneyland Resort and Disney Vacation Club in the coming years."

For the past four years, Havaianas has produced Disney-themed flip-flops and the new alliance will give the brand the opportunity to further engage with Disney fans as havaianas will soon be made available for sale to Disney guests at 22 retail locations across the Walt Disney World Resort, the Disneyland Resort and Disney Vacation Club including a dedicated retail build-out at Disney's Blizzard Beach Water Park, Disney's Typhoon Lagoon Water Park and Disney California Adventure Park.

Havaianas is also currently working with Disney Theme Park Merchandise to create exclusive co-branded flip-flops. Additionally, in November, Havaianas will become an official sponsor of all runDisney races.

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