A collection featuring 40 different styles ranging from sneakers, oxfords, boots and Mary Janes. Comfortable shoes and a fashion-casual look for school and play, are the main attributes of the new line, according to the brand.

All of the shoes will feature Dr. Scholl’s signature memory foam insoles for all-day comfort.

Prices will range from 25 US dollars to 35 US dollars, the kids’ collection includes looks for both boys and girls, featuring shoes for toddlers, youth and tween sizes.

The collection, unveiled to retailers at the FFANY show in New York, will be sold online at Drschollsshoes.com, as well as at family-focused retailers in the US.

Image credits: Dr. Scholl's