The new online experience launched by Crocs will allow fans around the world to style their very own fashion show taking place on a water slide. The Crocs Funway Runway is part of the #FindYourFun campaign, which launched in April and is being delivered in the US, UK, Germany, Japan, China and South Korea and encourages consumers to #FindYourFun through innovative imagery featuring Crocs' iconic clog.

The Crocs Funway Runway experience was built on Twitter, and allows users to style their own water slide fashion show by choosing a model, outfit, Crocs shoes and music track. Once all selections are made, the user gets a 30-second video of their model splashing down a water slide, which they can share on Facebook and Twitter. There are 135 different Funway Runway combinations users can create, featuring everything from a samba-dancing model wearing clogs, to a dub step-fueled cowboy wearing loafers.

The campaign will allow Crocs to display their ads on the top of the trending topics list on Twitter with copy incorporating the #FindYourFun hashtag.

The new campaign leverages the brand’s catchphrase, #FindYourFun, to build momentum on social media. In addition to the Crocs Funway Runway, the campaign will run on TV, digital and social media channels. The campaign is the largest marketing investment in the brand’s 12-year history.

Users can experience the Crocs Funway Runway by visiting www.crocs.com/funway.