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CCC closes the year with dynamic sales growth

Mar 16, 2016 Poland
CCC closes the year with dynamic sales growth
The Poland-based company has announced the results for the fourth quarter. Dynamic revenue performance continued with 11.2% increase in quarter sales and 14.9% increase in annual sales
By the end of the fourth quarter the Poland- based group had a total number of 773 outlets, of which 703 are own stores or agencies, and the remaining 70 are franchised points of sales. Poland, the home country of the brand, concentrates most of the stores (418 own and agency and 4 franchise stores). This compares to a total of 751 outlets by the end of previous quarter, of which 686 were own stores or agencies and 65 franchised points of sales.

Revenue in the fourth quarter of the year reached 755.4 million euros, up by 11.2% from similar period in 2014. Net profit for the period totaled 105.2 million euros, down by 66.1% from similar period last year.  Accumulated revenue and net profit for the year reached 2 307.7 and 250.6 million euros, respectively.

In terms of the geographic structure of sales 60.1% from the global fourth quarter sales was generated in Poland, which compares to 68.1% in similar period last year. This is followed at distance, by Czech Republic with a share of 9.3% (8.6%), Hungary with 6.7% (6.4%) and Slovakia with 5.8% (5.5% last year).

Women’s footwear is still the major category of products, generating 56.0% of total sales (compares to 55.0% in the third quarter of 2014). Men’s footwear follows with an 21.0% share (compares to 22.7% in similar period last year), and kids footwear with 13.6% (13.9% last year). Bags, shoe care products, and other types of products all have residual shares below 6%.

2015 was the last year of the three year strategy of foreign expansion announced by CCC back in August 2012. The strategy is to be continued in 2016-2017, while the main base of growth in Europe is to remain in CEE, SE and Baltic regions. On top of this the CCC group aims to become the leader of online footwear sales in Central Europe over the next three years.

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