Companies

Burberry grows in the third quarter

Jan 22, 2026 United Kingdom

The UK-based group reported a 3% year-on-year growth in comparable sales in the third quarter of the 2026 fiscal year, thanks to solid performance in the Asia-Pacific and Greater China regions

“During the festive quarter, we continued to build momentum with our Burberry Forward strategy, delivering sequential improvement in comparable sales growth and an improved quality of revenue across channels and geographies, said Joshua Schulman, Chief Executive Officer.

Third Quarter Trading Update

In the quarter ending on the 27^th of December 2025, the group’s retail revenue reached 665 million British pounds (764.9 million euros), representing a 1% increase (or a 3% increase at constant exchange rates) as compared to the same quarter of the previous financial year. This performance includes comparable sales growth of 3%.

In Greater China, Burberry’s comparable sales in the third quarter grew by 6% year-on-year, doubling growth from the second quarter. In Asia Pacific, comparable sales grew by 5% year-on-year, led by a strong rebound in South Korea. The company highlighted the contribution of double-digit growth in Gen Z customers in these regions, further strengthening its reach among younger consumers.

On a comparable basis to the same period of last financial year, growth in comparable sales was more subdued in America, at 2%, and remained flat in the EMEIA region, where local spending offset declines in tourist spending, which continued to impact performance.

The group also stressed that Burberry's core categories (outerwear and scarves) had both seen a double-digit increase. “Our customers responded to our immersive Timeless British Luxury campaigns and experiences while the continued strength in our core outerwear category is now extending into accessories and ready-to-wear”, added Joshua Schulman, Chief Executive Officer.

Full Year 2026 Outlook

“As we move into the final quarter of the year, the impact of our initiatives continues to build, giving us increased confidence in the direction of the business”, the statement reads. Therefore, Burberry expects its adjusted operating profit for the full year to be in line with the consensus forecast, at an average of 149 million British pounds (171.4 million euros).

1 GBP = 1.15 EUR

Image Credits: theimpression.com

United Kingdom Burberry Companies Luxury Quarter Results Results