World Footwear

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British Footwear Association appoints Richard Shetliffe as CEO

May 21, 2024 United Kingdom
British Footwear Association appoints Richard Shetliffe as CEO
The British Footwear Association (BFA) has appointed Richard Shetliffe as its new Chief Executive Officer. He succeeds Lucy Reece-Raybould, who left the group in January after five years in the role
With over 30 years of experience in the footwear and accessories industry, Richard has held senior positions at iconic brands such as Dr Martens, Ben Sherman, Vagabond, VF Corporation, the Dune Group, and Havaianas, where he spent 15 years and was Director for Northern Europe. Most recently, he has been consulting for eco-luxury footwear brand LØCI.

“Richard brings superb industry experience and a remarkable record of driving growth in footwear businesses”, said Jane Wilson, Chair of the BFA. “He has an impressive global network and is well-liked and respected across the industry. The Board and I are eager to work with Richard as we pursue our strategic goals to support and serve the membership”, she added.

The BFA is a membership organisation comprising UK-based footwear manufacturers, designers, wholesalers, service providers, and retailers.

“I am thrilled to be joining the BFA as Chief Executive Officer. I am excited to explore the opportunities that exist within the BFA, and it is a genuine privilege to be able to represent the footwear sector. I also look forward to forging close relations with our members and key stakeholders to ensure that we are building a strong community that supports, represents and promotes the sector”, commented the newly-appointed CEO.


Image Credits: britishfootwearassociation.co.uk



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