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Best omni-channel experience award for DSW

May 6, 2015 United States
Best omni-channel experience award for DSW
The recognition was given as part of the eBay Enterprise's Annual Imagine Commerce Conference held in Las Vegas
The award recognizes retailers and brands who deliver exceptional omni-channel customer experience through innovation, creativity and growth.

Mike MacDonald, President and CEO of DSW Inc. stated: "We are pleased and humbled to earn this recognition. Our strategic investments in people, process and technology allow us to leverage DSW's network of stores to deliver a seamless omni-channel experience. In the past three years, DSW has expanded the customer's access to additional styles, colors and sizes held anywhere within the network", adding: “Our omni-channel capability has doubled sales demanded in one place but fulfilled elsewhere to almost 100 million US dollars, volume equivalent to opening twenty DSW stores. Our goal is to expand the customer access from 2 500 choices within a local store to 15 000+ choices throughout the DSW network".

DSW is currently testing new technology and customers in test stores will now find an easier and faster way to shop additional colors, styles and extended sizes via mobile devices and digital displays. Using a new in-store mobile application, customers can view redeemable Rewards certificates, wish lists and personalized offers, as well as check out quickly at any point within the store.

As part of its development strategy, DSW recently upgraded its e-commerce platform to unleash new capabilities in search and personalization. The upgrade allows customers to find more relevant search results on DSW.com and to experience personalized content in the future.

"DSW's omni-channel capabilities are redefining our brand cornerstones of assortment, value and convenience. Our investments are producing a differentiated shopping experience that will keep customers returning to DSW for their fashion needs," added Mr. MacDonald.

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