Sportswear
Digitization and new consumer trends drove growth in 2021
2020 was a challenging year for most companies thanks to the outbreak of the COVID-19 pandemic, which led to severe supply chain disruptions throughout the globe, periods of halting in operations and physical retail, and an increase in raw materials and transportation costs. However, by mid-2021, there were already signs that things were taking a turn for the better, and some companies have managed to equal and even exceed their pre-pandemic performances. We took a look into the full-year 2021 results of some of the largest companies worldwide to observe how they pulled through the challenges brought by the COVID-19 pandemic
Adidas launches digital Ozworld experience
To celebrate the release of the latest Ozworld collection, adidas Original has launched the world’s first personality-based AI-generated avatar creation platform
Nike posts third quarter results
The US-based company reported revenue growth in the third quarter of the current fiscal year, driven by a good performance of Nike’s direct business
lululemon enters the footwear category
The performance apparel company will release four running shoe models specially designed for women first throughout 2022
adidas reports strong growth
The sportswear giant posted currency-neutral sales growth of 16% in 2021 over the prior year, reaching 21.23 billion euros, despite disruptions in the Greater China and Asia-Pacific markets
adidas names Chief Creative Officer
The sportswear company has announced the appointment of Alasdhair Willis to the position of Chief Creative Officer, effective April
Foot Locker posts strong full year 2021
The retailer announced the results for the fourth quarter and full year 2021. Net income for fiscal 2021 totalled 893 million US dollars, as compared with 323 million US dollars in 2020
Puma announces full year sales jump
In 2021, the German sportswear giant’s revenue grew by 32% over 2020, reaching 6.81 billion euros, driven by the Americas region’s performance. Puma also reported achieving a record EBIT
ABG strengthens partnership with Foot Locker to expand Reebok in the US
The footwear retailer will widen its assortment while exclusively offering selected Reebok footwear models, for all, in its owned-stores and complementary e-commerce websites in the US
Under Armour announces fourth quarter and full year 2021 results
The Baltimore-based group has reported revenue growth of 27% in 2021, reaching 5.7 billion US dollars, as compared to the prior year. In the fourth quarter, revenue totalled 1.5 billion US dollars
Asics partners up with virtual training platform
As part of the company's digital expansion strategy, Asics is joining forces with the online platform Zwift to create online running experiences that can assist runners achieving their goals
adidas strengthens its commitment to women
The German-based sportswear has launched new women-focused products, alongside enhanced support for established and emerging athletes, as well as new support programmes
Puma launches Minecraft collection
The collection contains Minecraft-themed apparel and footwear sized for both children and adults. The Puma x Minecraft collab includes a rendition of the iconic Suede model
Columbia Sportswear posts revenue growth
The US-based sportswear company has reported sales increase of 25% over 2021, reaching 3.13 billion US dollars. Fourth quarter results were driven by strong consumer demand
adidas to hire 2 800 employees throughout 2022
The sportswear giant has announced that its recruitment drive will occur in 307 locations in 47 countries to backfill vacancies, but also to create new jobs-
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