Following an abrupt drop in consumers’ confidence in March due to the war in Ukraine, on top of an alarming inflationary climate, Spanish consumers appear to regard the current situation as temporary. In fact, retail sales of clothes and accessories have increased by 19.1% in the entire first quarter of 2022, despite less generous discounts thanks to this year’s cost inflation. Margin protection is certainly at the top of retailers’ agenda now. Meanwhile, the online and physical retail are somehow at a truce