Reebok
Futureverse teams up with Reebok
The AI and metaverse technology and content company has partnered up with Reebok to help the footwear brand expand the ways consumers can interact with its products
Farfetch launches Reebok's partnership
The luxury online retailer has commercially launched the previously announced partnership with Reebok to run the brand's European e-commerce sites and its wholesale distribution
Todd Krinsky is Reebok's new CEO
Authentic Brands Group, the owner of Reebok, has named Todd Krinsky to the role of CEO. He succeeds Matt O'Toole, who led the sportswear brand for over 15 years and will join ABG in January 2023
Reebok teams up with Zappos to launch adaptative footwear line
The Reebok Fit to Fit collection provides styles that include features that help people with disabilities to gain more independence. The goal is to enhance everyone’s quality of life
ABG appoints Reebok International EVP
To lead the international expansion of Reebok, the global brand development, marketing and entertainment company named Steve Robaire to the role of EVP for Reebok International
Nike accelerates its DTC strategy
Foot Locker is expecting its amount of Nike products to decline thanks to its accelerated strategic shift to DTC, but also due to the retailer’s own diversification efforts
ABG completes the acquisition of Reebok
Authentic Brands Group has announced that it has finalized the acquisition of Reebok from adidas, its largest acquisition to date
ABG strengthens partnership with Foot Locker to expand Reebok in the US
The footwear retailer will widen its assortment while exclusively offering selected Reebok footwear models, for all, in its owned-stores and complementary e-commerce websites in the US
adidas to hire 2 800 employees throughout 2022
The sportswear giant has announced that its recruitment drive will occur in 307 locations in 47 countries to backfill vacancies, but also to create new jobs
Sports footwear trend will grow by 50% in the next decade
The sports footwear business continues to thrive. By 2030, the global athletic footwear industry should generate 165.00 billion US dollars, which will reflect an increase of 50.4%, as compared to revenue of 109.70 billion US dollars in 2020
ABG cancels its IPO application
The retail conglomerate has officially withdrawn the registration that it had made with the US Securities & Exchange Commission for an initial public offering on the 6th of July 2021
ABG teams up with JD Group to expand Reebok
The company has announced a partnership with JD Sports, which will sell the sportswear brand’s products in 2 850 stores and e-commerce platforms across North America and Europe
ABG takes Reebok to India
ABG has signed a long-term licensing agreement with ABFRL, confering the Indian company exclusive rights to distribute and sell Reebok products in India, Bangladesh, Bhutan, Maldives, Nepal and Sri Lanka
SPARC to manage Reebok operations in the US
ABG, which will close the acquisition of Rebook next year, has established a partnership with its division SPARC to secure Reebok US’ operation, disclosing the strategy for the brand
Authentic Brands Group valued at 12.7 billion US dollars
The retail conglomerate, whose portfolio of brands includes Forever 21 and Barneys New York, is delaying its planned initial IPO and selling major equity stakes in its business-
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