The Textile, Clothing, and Footwear (TCF) by the ONS stood above the 2019 baseline in the last two months of 2022, no doubt sustained by Christmas sales. But forecasts for the coming months are not so positive. The strain on household budgets due to the cost-of-living crisis will prove to be a challenge for retailers as well because while ongoing inflation will make sales appear to be rising, volumes will decline. Consumer confidence may be key in this equation. Even if it slightly improved in December, it was the first time in the GfK’s consumer confidence survey in the nearly 50-year history that a run of nine successive months of -40 pp or worse occurred. Should this continue, the odds are not good for retail