In 2021, the German sportswear giant’s revenue grew by 32% over 2020, reaching 6.81 billion euros, driven by the Americas region’s performance. Puma also reported achieving a record EBIT
We have spoken to Anna Yona who founded the German company Wildling Shoes alongside her husband, Ran Yona, in 2015, to find out a bit more about its innovative concept of healthy shoe and how one original idea grew into a brand awarded for its design and quality standards
The German-based sportswear has launched new women-focused products, alongside enhanced support for established and emerging athletes, as well as new support programmes
The collection contains Minecraft-themed apparel and footwear sized for both children and adults. The Puma x Minecraft collab includes a rendition of the iconic Suede model
The sportswear giant has announced that its recruitment drive will occur in 307 locations in 47 countries to backfill vacancies, but also to create new jobs
The brands have joined forces on a user-generated NFT and creator-owned art project. adidas for Prada re-source brings into metaverse their latest collaboration
The German-based sportswear giant is expecting currency-adjusted sales growth of approximately 14% in the fourth quarter, despite the negative impact of the COVID-19 pandemic
The adidas for Prada Re-Nylon collection reimagines luxury sportswear through a sustainable lens, while celebrating the adidas Originals Forum and Prada’s Re-Nylon fabric
David Schröder, up until now Chief Financial Officer, will assume the newly created role of Chief Operating Officer (COO) to focus on scaling the German e-commerce platform’s growth
We spoke with Matthias Rosenthal, who has taken the position of Vice President Consumer Products (CPS) for TÜV SÜD’s Business Line Softlines back in March, becoming responsible for the sustainable and profitable development of Softlines globally
Today we bring the second part of a conversation with Manfred Junkert, Managing Director of HDS/L: Federal Association of the German Footwear and Leather Goods Industry. We took this opportunity to hear his views on sustainability and the future challenges of the footwear industry
The sportswear giant has developed a sustainable experimental version of its most iconic sneaker, the SUEDE, to address the challenge of waste management in the footwear industry
Today we bring the first part of our conversation with Manfred Junkert, Managing Director of HDS/L: Federal Association of the German Footwear and Leather Goods Industry. We have discussed the impact of the COVID-19 pandemic in the footwear industry in Germany, and debated what were the main changes coming out of this crisis
The sportswear giant has reported that supply chain disruptions and difficult environment in Greater China reduced growth by around 600 million euros in the third quarter of 2021