As creative director, FKA Twigs was in charge of the conceptualization and direction of the works for Nike’s new campaign. The artist is also the face of the campaign, and has been in charge of the soundtrack.

In the campaign film named “Do You Believe in More?” FKA Twigs stars alongside a unique cast of characters, including fencer Miles Chamley-Watson, karate world champion Jay Kirton and classical violinist Saskia Horton. The idea is based on the power of a modern movement defined as the possibility of “exploring any genre of sport without boundaries”.


“When Nike reached out to me about collaborating together on this project, I saw it as an opportunity to inspire people who want to use their bodies in a positive way”, FKA Twigs stated adding: “I cast a group of amazing people who take their physicality seriously and have their own sense of style, in order to push people to be healthy and understand that, through any genre of sport, they can be the best versions of themselves.”

The two-minute video produced was shot in Mexico City and features several Nike products, such as the Nike Free Transform Flyknit training shoe, the Nike Air Huarache Ultra and the Nike LunarGlide 8.