Companies

Franklin R. Bracken to drive Lace Up Plan as President of Foot Locker

Mar 27, 2025 United States

Franklin R. Bracken, Executive Vice President and Chief Commercial Officer of Foot Locker, has been appointed President, effective immediately. He will be responsible for driving the Lace Up Plan

Bracken will work with Mary Dillon, the company’s Chief Executive Officer, to accelerate the execution of the Lace Up Plan, the company’s strategy aimed at enhancing the omni-retail experience, improving productivity and creating long-term shareholder value. He will also continue to oversee global retail operations, merchandising, marketing, digital, loyalty and real estate.

“We are delighted to recognize Frank's leadership and valuable contributions to Foot Locker with this appointment. Over his 15-year tenure, Frank has led several important initiatives across the business, including playing a critical role in the development and execution of our Lace Up Plan, building our brand partnerships, and advancing our omnichannel capabilities”, commented Dillon.

With nearly 30 years of experience in brand management, consulting, digital transformation, marketing, merchandising and retail operations, Bracken joined Foot Locker in 2010 and has held several senior leadership roles of increasing responsibility across the company. Before joining Foot Locker, he held senior management positions at The Coca-Cola Company and SABMiller.

“It’s an honor to be named President as we continue building on the momentum of our Lace Up Plan”, he said. “Looking ahead to the remainder of 2025 and beyond, we are well-positioned to accelerate our progress and deliver on our long-term operational and financial goals as we enter the next phase of execution”.

Image Credits: linkedin.com

United States Companies Foot Locker, Inc. Footwear Management