The sportswear segment has proven not to be immune to the effects of inflation, with most of global players seeing their sales slow in 2023. Caution seems to prevail in 2024, but there are signs that consumer spending could pick up later in the year
The German-based sportswear company has announced better-than-expected figures in its preliminary results for the first quarter of 2024, raising its full-year guidance in result
The German-based company reported a very challenging 2023, especially in the US market, but remains optimistic for a noticeable improvement in the second half of the current year
The German-based sportswear company has announced a further release of Yeezy inventory with a range of existing products to be made available globally in phases over the coming weeks
adidas has announced John Miller’s return to the company as President of its North America division, effective immediately. He succeeds Rupert Campbell, who left three months ago
The German-based company has appointed Michelle Robertson as Executive Board member, responsible for Global Human Resources, People and Culture, effective from the 1st of January
The German-based sportswear company has raised its guidance for the full year, mainly as a result of the continued positive impact of the sale of the remaining Yeezy inventory
The company reported growth flat in the second quarter and first half of 2023, but added that is seeing some improvement in its performance, also due to the sale of Yeezy inventory
A second batch of YEEZY products will be released in phases throughout August, with a significant amount to be donated to selected organisations working to combat discrimination and hate
In its preliminary results for the second quarter of 2023, the German-based sportswear giant recorded slightly better-than-expected results, raising its full year outlook in result
The German-based sportswear company and the Italian luxury house have unveiled the “adidas Football for Prada” collection, combining the unique features of their DNA
The giant sportswear announced it will begin selling some of the remaining inventory of adidas YEEZY products, with an initial release at the end of May 2023
The German-based company has announced that Chief Financial Officer Harm Ohlmeyer will remain in the role until the beginning of 2028. Changes to its executive board were also made
The company swung to loss in the last quarter of 2022 and saw its annual profit fall by 83%, reflecting the impact of a poor performance in China and the end of the Yeezy partnership
The company has announced the launch of its first new label in five decades, adidas Sportswear, "for everyday movements and occasions", which will be available from the 9th of February 2023