DSW Inc. will be holding another National Shoe Lover Day, their unofficial holiday which dedicates one entire day to customers and shoe lovers. This year, National Shoe Lover Day falls on Saturday, October 25th.

To celebrate National Shoe Lover Day, DSW is giving 1 in every 25 Shoe Lovers nationwide the chance to win free shoes. Each of the 428 DSW stores will participate as well as the website of the company, dsw.com.

The mechanism of the campaign is very straightforward, each of the customers who make a purchase on October 25th will receive a peel-off card with a chance to win free shoes. Shoe Lovers are also encouraged to snap pictures of their party shoes on social media with the hashtags #ShoeLoverSelfie #Ad that day to Facebook, Twitter, and Instagram for another chance to win free shoes.

"This is our day to celebrate all the shoe love that people feel throughout the year," stated Kelly Cook, Chief Marketing Officer, DSW Inc., adding: "We want everyone to feel the way we do about shoes, and DSW gives them that opportunity with National Shoe Lover Day."

DSW Inc. is a leading branded footwear and accessories retailer that offers a wide selection of brand name and designer footwear and accessories for women, men, and kids. As of October 23rd, DSW operates 430 stores in 42 states and operates an ecommerce site. DSW also supplies footwear to 370 leased locations in the United States.