Vietnam
 
Portugal
 
Portugal
 
Italy
World Footwear
     Newsletter World Footwear www.facebook.com/worldfootwear www.linkedin.com/company/world-footwear
Latest News
 
Vietnam is not concerned with the US dropping the TPP
Feb 21, 2017 / Vietnam
 
Did you know that cork-based shoes are healthier and more comfortable?
Feb 20, 2017 / Portugal
 
Fourth quarter growth boosts Ferragamo
Feb 18, 2017 / Italy
 
Under Armour’s footwear revenue hits 1 billion US dollars
Feb 17, 2017 / United States
 
New regulations for textiles and footwear in Argentina
Feb 16, 2017 / Argentina
 
Steve Madden acquires Schwartz & Benjamin
Feb 16, 2017 / United States
 
Aéropostale to reopen 500 stores
Feb 15, 2017 / United States
 
Attendance at theMICAM up by 5%
Feb 15, 2017 / Italy
 
What do consumers look for in terms of comfort?
Feb 14, 2017 / CEC

Popular News
 
EU footwear imports on the rise
Oct 24, 2016
 
Japanese footwear imports up by 4%
Oct 20, 2016
 
Asia represents 87% of the world footwear production
Aug 29, 2016
 
International footwear trade declined in 2015
Sep 5, 2016
 
US footwear imports drop by 6%
Oct 21, 2016
 
China's global share records huge drop in 2016
Oct 25, 2016
 
China’s footwear exports down by 12% in the first semester
Oct 10, 2016
 
Brazilian Code shows the best of the local footwear industry
Oct 18, 2016
 
Deutelmoser explains GDS move to September
Sep 26, 2016
 
New online course on Sustainable Footwear Manufacturing is now available
Sep 27, 2016
 
Portuguese footwear exports continue to grow
Oct 24, 2016
 
Germany stands out as the main European footwear importer
Nov 9, 2016
 
Perks, the reinterpretation of footwear
Sep 9, 2016
 
Brazil launches Future Footwear
Sep 6, 2016
 
Arcopédico develops new groundbreaking study
Oct 11, 2016
 
FDRA claims duties on children's footwear have increased 191% since 2005
Aug 30, 2016
 
Positive start for Bangladesh's leather footwear exports in the new financial year
Sep 12, 2016

 
 
News /Companies

adidas to open US-based factory

Aug 16, 2016 / United States

adidas announced it will open a new footwear production site in the Atlanta area in 2017. The new Speedfactory will allow adidas to “create product more quickly and closer to US consumers”

“For years our industry has been playing by the same rules manufacturing product remotely in Asia", stated adidas Group Executive Board Member Eric Liedtke, responsible for Global Brands, adding: “As the creator brand that challenges convention and looks to co-create the future with our consumers, we are obsessed with bringing all steps of the creation process home to America. We’re fueling design at the ground level of creativity in Brooklyn and reinventing manufacturing with the first adidas Speedfactory in Atlanta. This allows us to make product for the consumer, with the consumer, where the consumer lives in real time, unleashing unparalleled creativity and endless opportunities for customization in America.”

According to the sportswear giant the new facility will be equipped with cutting-edge manufacturing technologies, enabling adidas to create products in increasingly high volumes with advanced complexity in color, materials and sizes.
This will allow adidas to source and produce locally, limiting long shipping distances.

“Speed is far more than a business strategy for us”, commented adidas Group Executive Board Member Glenn Bennett, responsible for Global Operations, adding: “Speed is all around us. It’s what athletes train for, and it’s essential to our consumers who live in a world of immediacy. With the first US-based Speedfactory, we’re combining some of the world’s best technology and manufacturing processes to give our consumers access to constant newness. This is another big step in our ambition to become the world’s first true fast sports brand.”

The more than 74 000-square-foot Atlanta factory will be fully functional in the back-half of 2017. With a focus on running footwear, adidas is targeting production of 50 000 pairs in 2017. In the mid-term, adidas aims to produce half a million pairs of shoes and to create around 160 jobs.

The US factory complements adidas' first Speedfactory in Germany. The US and Germany facilities are operated by adidas’ strategic partner Oechsler.
 


Related News

adidas raises guidance for the year
Aug 8, 2016 / Germany

adidas football expects record sales in 2016
Jun 15, 2016 / Germany

Speedfactory will expand adidas production capabilities
May 27, 2016 / Germany


Next related events

Feb 21, 2017 | Las Vegas, United States

Las Vegas Fame - Acessories The Show - Stitch

Feb 21, 2017 | Las Vegas, United States

WSA@Magic

Feb 21, 2017 | Las Vegas, United States

MRket LV

Feb 21, 2017 | Las Vegas, United States

FN PLATFORM

Feb 23, 2017 | New York, United States

Project Sole New York



Related Organizations

- Fashion Institute of Technology

- The Museum at FIT

- Brooklyn Shoe Space

- The Atlanta Shoe Market

- USHSLA - United States Hide, Skin and Leather Association

 
 
World Footwear Events
Banner Subscribe Newsletter
Banner World Footwear 2016 Buy Here
Footwear Consumer 2030
Guidelines to subscribe World Footwear Public Calendar
Portuguese Shoes on WF 2016
GDS  February 2017
YKK
Turkish Footwear Industry
Next Events

Feb 21-Feb 23, 2017 | Las Vegas- United States

WSA@Magic

Feb 21-Feb 23, 2017 | Las Vegas- United States

MRket LV

Feb 21-Feb 23, 2017 | Milan- Italy

Lineapelle

Feb 21-Feb 23, 2017 | Milan- Italy

SIMAC - Tanning-Tech

Feb 21-Feb 23, 2017 | Las Vegas- United States

FN PLATFORM

Organizations
  Media Partners
  Schuhkurier
  UNIT Publishing House
  Fotoshoe
  ARS ARPEL
  Revista del Calzado
  Hidenet 2
AboutContactsFAQ´sDisclosureConfidentiality agreementSubscribe Newsletter
www.facebook.com/worldfootwear www.linkedin.com/company/world-footwear