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Foot Locker partners with James Harden on new Twitter campaign

Oct 1, 2015 United States
Foot Locker partners with James Harden on new Twitter campaign
The US-based company teams up with the NBA Star for Play My Tweet, a new social media campaign
The US-based specialty athletic retailer, announced that NBA star shooting guard James Harden will engage with Foot Locker fans for Play My Tweet, an new social media initiative. Since the 24th of September, fans can submit personal requests for James Harden via Twitter by tagging @FootLocker and #PlayMyTweet for the chance to have him fulfill a request. Whether it's sending a fan an autographed jersey or singing Happy Birthday someone, all legitimate requests will be considered.

Foot Locker's Play My Tweet will take place on tthe 8th of October in Houston, with Harden taking shots using basketballs printed with selected fans' tweets. Harden will read the tweet on the ball and take a shot. If he misses it, he must fulfill the request. Each shot's difficulty level will correspond to the size of the request, and fans can watch the challenge go down beginning at 7:00 p.m. ET via Foot Locker's YouTube channel and the Twitter page.

"Foot Locker has had a great deal of fun teaming up with James Harden for past engaging games with fans. We're excited to take that engagement to the next level with the Play My Tweet challenge", stated Stacy Cunningham, Executive Vice President of Marketing for Foot Locker, adding: "Harden is an entertaining, talented NBA star and we're eager to see what fun requests he will fulfill on behalf of fans across the country."

"Working with Foot Locker gives me the opportunity to engage with fans in a creative and fun way," said Harden. "I'm excited to see what the fans want me to do and I hope I won't be doing anything too embarrassing."

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